This network at the time for me was totally aligned and had a great vision, but the leader lost sight, and tried to be like other networks... This caused confusion with the group and eventually, it deteriorated to nothing. This was sad, but the reality when vision isn't clear.

We worked with the leader to create a clear brand strategy and visual identity, as well as build a website that would allow each member to see what's going on and personalize their profile for free promotion of their services.